Month: August 2020

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community–and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small Zoom meetings where you will…

Fans of the cruising industry can now air their grievances about the federal No Sail Order issued in March directly to the government agency that issued it. The Centers for Disease Control and Prevention, which is responsible for regulating health standards for the industry, has formally requested information from cruise lines on how they plans…

Pinterest CEO Ben Silbermann promised in June to add a person of color to the company’s board of directors by the end of the year, and that promise was kept Monday with the addition of Skywalker Holdings president Andrea Wishom. Before joining holding company Skywalker in June 2015, Wishom spent more than 20 years at…

TransUnion, the nation’s third-largest credit reporting agency, is diving further into the data-driven marketing world with the acquisition of technology company Signal. TransUnion makes its consumer data set available for marketers who are looking to acquire new customers. Acquiring Signal will help address retention and customer loyalty. “In combining these strengths, we are able to…

Venables Bell & Partners is getting its own artificial intelligence-driven partner shop. The San Francisco-based agency has announced a new offshoot firm called Braive, which aims to provide creative and strategic consulting services to help brand marketers hone their use of AI. While Braive will operate independently from the agency, it was developed in partnership…

Havas Media Group, one of the first agencies to begin trading media programmatically, today announced it is also the first to join an up-until-now sell-side organization — Prebid-org — created to
promote “transparent” header bidding across the ad industry.

To help draw attention to Apple’s “monopoly” control of the App Store, and the fact that it has blocked one of the most successful recent video games — Fortnite — from being distributed on it, Epic
Games late last week began circulating a video borrowing from — and paying homage to — Apple’s very own “1984” spot.

Facebook confirmed that it is testing giving Instagram users the option of combining Instagram Direct with Messenger From Facebook. The social network revealed its plans in January 2019 to integrate the messaging infrastructure of Facebook, Instagram and WhatsApp. A Facebook spokesperson said Monday, “A small set of people were able to update to a new…

While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it. Before the Covid-19 pandemic brought on toilet paper hysteria and shortages in the U.S. this spring, Tushy was already sending emails to new…