Month: August 2020

Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur to do as we wait for more normalized, in-person times? Kaupe joins us to talk…

President Donald Trump has escalated his rhetoric against TikTok parent company ByteDance, signing a second executive order late Friday aimed at further incentivizing the company, which originated in China, to divest from its fast-growing social media app, a cultural sensation among American teenagers. This is the third deadline Trump has set for the company, reportedly…

Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking “templates.” The looks to either repurpose existing video for
streaming TV or to provide services for businesses that want to start from “scratch.”

As part of a gold rush of companies developing solutions to deal with Google’s phase out of cookie-based targeting, one of the world’s largest first-party consumer data platforms has integrated with
Google, enabling brands to measure the performance of their ad campaigns. Dynata, which boasts a panel of 62 million consumers worldwide, this week will announce an integration with Google’s Ads Data
Hub, giving marketers and agencies the ability to measure exposure, awareness, lift and other attributes of campaigns running on YouTube.

Diageo announced today that it will acquire Aviation American Gin and its parent company, Davos Brands, for up to $610 million. Ryan Reynolds will stay on as co-owner of Aviation and continue to lend his creative direction to the brand’s marketing strategy. The agreed-upon price tag includes an initial $335 million and further potential consideration…

If agencies, media companies and ad tech firms are going to fulfill their renewed promise in recent months to diversify their workforces, they’ve got to reach out to Black students and recent college grads early to explain why a career in advertising is something worth pursuing. With that in mind, Steven Golus, a DoubleClick and… Continue reading »

The post The Boyd Initiative Aims To Bridge The Gap Between Black College Students And Ad Land appeared first on AdExchanger.

After more than a decade navigating the future on Madison Avenue, the former Publicis Futures exec has turned her marketing skills to selling synthetic versions of real people.

Forty percent of independents and undecideds don’t subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite ad platform finds.

Whether it’s a cute puppy or a cure for COVID-19, if it seems to be too good to be true, it probably is.

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing… Continue reading »

The post Podcast Measurement Is Finally Improving As The Landscape Consolidates appeared first on AdExchanger.