Month: August 2020

Programmatic’s “unknown delta”–the recent finding that 15% of ad spend seems to vanish into the ether–has sparked efforts to shine a light on ad tech’s opaque supply chain. That is translating into added scrutiny of redundant middlemen and fraudsters alike. In a recent “directness test,” sell-side platform (SSP) TripleLift found that cutting out an intermediary…

Daily average time spent on TV-connected devices has grown by 20 minutes over two years, and 12 minutes in the past year alone, Nielsen reports.

Helen of Troy is appointing a trio of Havas agencies, to manage the company’s Health and Home business, including Braun Thermometers, Honeywell portable air purifiers and PUR water filtration devices.

Leveraging its “observational panel” in combination with a custom Scarborough survey that was “linked up” with its “total media fusion” methodology, Nielsen was able to create snapshots of the impact
the COVID-19 pandemic has had on average U.S. adults, as well as those who explicit were work-from-home (WFH) employees prior to and after the pandemic. Most importantly, it was able to analyze their
TV and digital media consumption explicitly during work hours, finding considerable time spent with conventional TV — both live and time-shifted viewing — as well as TV connected devices and
internet and mobile based digital media.

We’ve known for some time that ads were coming to Facebook-owned WhatsApp and it seems as though advertisers are getting ready to scale that engagement – if brand/agency search terms are any
indication of what’s in store for the world’s largest messaging platform.

This year’s Brandweek event arrives during an exciting, inspiring time of change and transformation. But the 2020 equity uprising isn’t just about one moment in time. We recognize that it’s about blazing a path forward to enable systemic change. Over the past few months, we’ve connected with and listened to members of our community–including the…

U.S. retail and food services sales continued to recover in July, increasing to $536 billion from about $529 billion in June. Sales were also up 2.7% over July 2019’s figure of nearly $522 billion, according to advance estimates released today by the U.S. Census Bureau. Although sales improved, the number was muted compared to the…

For older generations of women, relationships with their mothers might have been defined by discipline, conversation boundaries and an inevitable generational gap. But this year, busy schedules were put on hold, plans with friends were canceled, and homes became both classrooms and offices. In turn, a gradual change in the modern family has accelerated: Moms…

Instagram’s new Reels feature allows users to record and share 15-second videos that can contain more than one clip. The Reels feature allows you to customize your videos in multiple ways. For instance, you can add a song to your video that will play as you record a clip (and will then be part of…