Jack Smith, the former global chief product officer of GroupM, is now taking on the same role at measurement firm DoubleVerify. In the newly created chief product officer position for DoubleVerify, Smith will focus on building products for brands and agencies, as well as bolstering the company’s offerings in the fast-growing connected TV space. Smith’s…
Shinesty’s Email Marketing Aims to Entertain With Irreverent Content
When you visit the homepage of Shinesty, an ecommerce brand that sells cheeky, often in-your-face party apparel, the first pop-up asking you to subscribe reads: “Emails suck. Ours don’t.” Shinesty takes an “entertain first, sell second” approach to its marketing, especially when it comes to email, according to CMO Jens Nicolaysen. When he helped launch…
1-800 Contacts Doubles Down on TV Advertising During the Pandemic
1-800 Contacts has been selling contact lenses over the telephone since 1995, but it’s never received as many calls as it has since the Covid-19 outbreak began. At the outset of the coronavirus crisis, government orders to shelter in place meant fewer people were willing to venture far from home. Plus, with eye doctors largely…
Late-Night Hosts Mock Trump, But He’s Running Ads On Their Shows
Donald Trump’s campaign bought three times as many ads for three late-night shows — Colbert, Kimmel and Fallon — as Joe Biden’s.
From Ellen DeGeneres to Tom Hanks, QAnon Has Infiltrated the Hollywood Rumor Mill
Plus: Kamala Harris’ stance on Section 230, a doctor’s duty to misinformed patients, and an iconic new Airbnb.
Millennials—Not Gen Z—Present Biggest Ecommerce Opportunity for Holiday Season
The fourth quarter of 2020 will be different in many ways, yet it will still carry outsized importance for retailers. Shopping behavior has been heavily disrupted. Here’s what pandemic lessons you can apply this holiday season, and why you should focus on millennials over Gen Z. Millennials are more committed to online shopping than Gen…
August 14, 2020 – I knew a chemist…
I knew a chemist who use to periodically build tables.
Call for Submissions: Adweek’s Hot List 2020
The media landscape has been transforming dramatically in the past few years, but that was nothing compared to the seismic shifts that have occurred since the pandemic hit in March. Our iconic Hot List, which will be published in print and online on Oct. 26, will also be evolving to reflect the ways in which…
Cop Shows Under Scrutiny As CBS Brings In Outside Advisors
TV cop shows are in a bind following the death of George Floyd at the hands of Minneapolis police, and the protests that came after.
Apple Is Big Brother in ‘Nineteen Eighty-Fortnite’; Sleeping Giant Co-Founder Launches New Venture: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Is Portrayed as the Evil Empire in 1984 Ad…