Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

Two months ago, amid the virtually uninterrupted stream of lugubrious news about Covid-19 deaths, unemployment and civil unrest, a brighter bit of news popped up in Seattle. The old Seattle Center Coliseum–a 13,000 seat arena built in 1962 for the Seattle World’s Fair and currently undergoing a $900 million renovation–would be getting a new name….

To Win Back The Audience, Digital Advertising Must Return To Innovation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads takeContinue reading »

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3 Ways Apple Is Throwing Its Weight Around The Ad Industry

Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable andContinue reading »

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Dentsu Revenue Dented By COVID-19; Apple’s App Store Boots Fortnite

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that didn’t have a pretty Q2, as organic revenues declined 17.3% to $166 million. International arm Dentsu Aegis Network dragged down the group as organic revenue declined 20% to $100 million, compared to a 12% dropContinue reading »

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Google Business Profiles Can Now Be Updated via Google Maps, Search

Google Business Profiles can now be updated directly via Google Maps and search. Google My Business product lead Tom Pritchard said in a blog post that business owners can create posts, reply to reviews, add photos and update their business information directly via Google Maps and search. They must first sign in with the Google…