Kamala Harris’s First Campaign
America’s Surprising Recovery After V-J Day
Instagram to Holders of Suspicious Accounts: Identify Yourselves
Instagram is taking steps to weed out coordinated inauthentic behavior and keep its platform bot-free. The Facebook-owned photo- and video-sharing network said Thursday that in cases where it sees a pattern of behavior that could potentially be inauthentic, it will require the account holder to verify their identity by submitting ID from this list. Instagram…
Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite
Just about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWAChiatDay-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The spot tweaked the establishment’s nose when it first ran, painting the tech industry as monolithic, scary and cold. Fast forward to 2020, and it seems…
35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change
When the Facebook boycott began in June, media experts and buyers told Adweek it was “unlikely” to see a “sizable ad boycott–let alone one that rattles Facebook.” But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some…
Epic Games’ Lawsuit Fires a Shot at Apple’s App Store ‘Monopoly’
The Fortnite developer filed a suit today in California that suggests it may even want to launch its own app store on iOS.
Denny’s Chief Brand Officer Says Consumers Are Adapting, but Want Brands to Solve Problems, too
This week, Denny’s unveiled a new advertising campaign to say that it’s open for business–and making it safe for customers to come in. “We’re finding that what our guests and potential guests are looking to hear is not just what menu items we are offering, but how we are adapting and evolving to the customers’…
In-Store Safety Measures Are as Much Marketing as They Are Public Health
Key Insights: Retailers want to reduce consumers’ psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures. It’s a balance of creating a safe shopping environment and maintaining the customer experience. Across the country–even in states where Covid-19 case counts are rising–retailers have, by and large, reopened their doors….
Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots
Most of us can probably remember hearing the ice cream truck jingle from down the street and running over to order from a selection of Chipwiches, Blue Bunny ice cream cups and snow cones. However, that same jingle that used to spark joy in the hearts of hungry kids, “Turkey in the Straw,” has racist…