Key Insights: Political opinions used to be a potential liability–now, they’re a possible asset. Savvy influencers are also looking to partner with brands that share their views. Social media, reality TV and gossip news have broken down the notion of a private life for celebrities. Typically, when brands hire a famous actor, musician or athlete…
Google, YouTube Provide Updates on Their Efforts to Protect the US Elections
Google and its YouTube video site outlined steps they are taking to protect the upcoming presidential election in the U.S. Two features were added to Google Search. Searching for how to register to vote will bring up information about voter registration in the user’s state, including deadlines, options and a way to check their status….
Warning: Premium Content Ahead
I suspect that when media reps pitch their content as premium, buyers just roll their eyes and cough “bullshit” into their fists.
Former SoulCycle Executive Sues for Pregnancy Discrimination
SoulCycle, the cult stationary cycling phenomenon that swept the nation in the late-2000s, has always preached a mission of bringing “soul” to all people. When the company faced backlash in August 2019 after consumers discovered that investor Stephen Ross was planning a major fundraiser for Donald Trump’s reelection campaign, parent company Equinox Group released a…
HBO Max and Selena Gomez Cook Up Exclusive Content on Pinterest
Fans of Selena + Chef, the new unscripted cooking show on HBO Max, starring Selena Gomez, can get her cheesy tortilla chip casserole recipe exclusively on Pinterest. Cooking With Nana, companion content to Selena + Chef, is also available exclusively via Pinterest, on its Today tab. HBO Max is also one of the first brands…
ViacomCBS Taps Droga5 to Rebrand CBS All Access
ViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter. “It is incredibly exciting to partner with such a storied and iconic entertainment…
These Burger King Face Masks Can Communicate Customers’ Orders for Them
There are a lot of things to get used to during a pandemic. One of them is trying to make yourself heard while wearing a face mask, which can often feel like a soundproof barrier. Taking it off to talk obviously renders the safety precaution useless, so quieter talkers have had to get used to…
Voting Information Center Goes Live on Facebook, Instagram
Facebook revealed the next step in its initiative to help 4 million people in the U.S. register to vote prior to November’s presidential election with the rollout of its Voting Information Center Thursday on Facebook and Instagram. The Voting Information Center can be accessed directly via the menu on Facebook or Instagram, and people can…
Mobile Ad Platform Vivoom Shuts Its Doors Due To The COVID-19 Economy
Vivoom, a Boston-based mobile ad platform focused on user-generated ad campaigns, closed its operations on Wednesday, a victim of the pandemic economy. The company’s website is no longer live. Vivoom CEO and cofounder Katherine Hays relayed news of the shutdown in an email sent to clients and partners yesterday. “Despite our amazing partners, peers, advisors… Continue reading »
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Sleeping Giants Co-Founder Takes Next Step in Fixing Advertising
In addition to ushering in an era of uncertainty and chaos, the novel coronavirus pandemic has also laid the foundation for a reckoning across many industries, systems and social norms. The marketing industry is no exception. Advertisers have been pushed to reevaluate how systems of inequality are playing out within agencies, brands and publishers. Agencies,…