Are Voters Ready for Prime Minister Biden?
Justice-FTC Antitrust Feud Is the Wrong Kind of Competition
Kraft Heinz Taps White Claw Marketer as Chief Growth Officer
Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson as head of communications. The appointments are part of a larger brand strategy of customer-focused innovation, talent development and strategic investments, according to the company….
Using a Bob Marley Classic, Oakley Shows the Unifying Power of Sports
Through attractive highlight reels, a tribute to the king of reggae and a few words of encouragement from professional athletes, Oakley is the latest brand hoping to instill a glimmer of hope in humanity. The latest installment of its 2020 For the Love of Sport Campaign, created by AKQA, features a powerful remake of Bob…
Tribune Publishing Permanently Closes Newsrooms Of ‘New York Daily News,’ ‘Capital Gazette’
The ‘Daily News’ will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office.
Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by Horowitz finds significant percentages of Black (44%),
Hispanic (42%) and Asian (30%) American adults say they are more likely to choose brands they see supporting ethnic media by buying advertising in it.
Hispanic (42%) and Asian (30%) American adults say they are more likely to choose brands they see supporting ethnic media by buying advertising in it.
With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Jellyfish, a global boutique agency, announced Wednesday that it’s now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control of campaign outcomes.
Ad Industry Opposes FTC’s Proposed Security Regulations For Financial Institutions
The FTC’s proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says.
says.
Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a revised outlook released today by BIA Advisory
Services. The revision — the second since the COVID-19 pandemic impacted BIA’s original 2020 forecast issued late last year — now estimates total local ad spending will total 140.4 billion, which is
down 3% from BIA’s last revision in April and down 13% from its original 2020 outlook issued in November 2019.
Services. The revision — the second since the COVID-19 pandemic impacted BIA’s original 2020 forecast issued late last year — now estimates total local ad spending will total 140.4 billion, which is
down 3% from BIA’s last revision in April and down 13% from its original 2020 outlook issued in November 2019.