Month: August 2020

Virtue, the creative agency owned by Vice Media, has promoted two of its executives as part of a broader restructuring that involves integrating its operations across the Americas region. Genie Gurnani is taking on the role of executive creative director for the Americas region. They previously served as head of creative at Vice and Virtue…

Instagram’s Reels feature allows users to create 15-second videos that contain multiple clips. When you’re creating a Reels video, you have the option to turn on a timer and record clips of specific lengths. For instance, you can turn on a five-second timer, which will cause the application to record a clip that’s five seconds…

In an upbeat new ad, Lowe’s offers a playful, behind-the-scenes perspective on the satisfaction and joy that home improvement projects can create. The scene opens with a woman standing in her dark bathroom, looking around thoughtfully. A metaphorical lightbulb flicks on, and she jumps into action–painting over the deep orange with a greenish hue that’s…

Latinx is a forward-thinking term, inclusive, appropriate and emblematic of the way younger generations expect brands to talk to them. So why is it receiving backlash of late? Why are some brands ignoring it? It’s not widely adopted–yet Several articles have been published as of late that cites research or references that Latinx isn’t a…

Streaming’s share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share.

A top Trump adviser outlines a blueprint for experimenting with wireless tech on bases and using software to counter China’s lead in hardware.

WPP has signed up with InVision, an end-to-end design and development platform that enables agencies and clients to collaborate virtually to develop digital content, campaigns and other products.

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the… Continue reading »

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Danielle Meah will lead TAG’s “threat exchange” initiative, which aims to allow members to share real-time information about malware and other security threats affecting digital advertisers.