Facebook’s Crackdown On Disguised News Has Pitfalls

One of the more miserable side effects of the loss of local newspapers is the rush to fill the void with partisan websites that pose as local publications.

How Media Organizations Use Push Alerts to Reach Readers

Push alerts aren’t just referral channels for media companies. Instead, publishers consider them stand-alone editorial products and use their scale and reach to build strong, direct, habit-forming relationships with readers where they’re consuming information–on their phones. Not all media businesses are doing it the same way, but they’re operating with a similar set of standards…

One IT Guy’s Spreadsheet-Fueled Race to Restore Voting Rights

This fall, thousands will show up to vote only to find out they’ve been purged. Lots of activists—and one Ohio man with lots of cats—are on a quest to fix that.

Older Viewers Are Streaming’s Fastest-Growing Fans

Key Insight: OTT-capable households streamed 75% more minutes each week in the second quarter than they did a year ago. Forced office closures and statewide shutdowns due to the Covid-19 pandemic have changed work life for tens of millions of people in the U.S. And as their work and home lives alike have altered dramatically,…

Introduction To TV Advertising: MVPDs, Local And Addressable TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed the upfrontContinue reading »

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Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey

Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the category matures, services firms that help brands navigate the complex world of digital advertising are growing faster. That’s the story in Inc. Magazine’s 2020 revenue survey charting the fastest-growing private companies in America, released Wednesday.Continue reading »

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