Marketers have been suffering from FOFO (Fear of Finding Out) for a long time. A term familiar in the medical community to describe the psychological barrier that stops people from seeking medical advice for worrying health conditions, FOFO is the complete opposite of FOMO (Fear of Missing Out). What drives FOFO is twofold. First, it…
Media Mogul Sumner Redstone, Who Oversaw Viacom and CBS, Dies at 97
Sumner Redstone, who presided over an estimated $40 billion media empire that included both Viacom and CBS Corp, died on Tuesday. He was 97. Over six decades, the Boston-born Redstone turned his father’s regional theater chain, National Amusements, into a global media powerhouse, which ultimately grew to include Viacom (and its networks MTV and Nickelodeon),…
August 12, 2020 – In the 17th century…
In the 17th century people first began eating ice cream. It was also the century where people first heard the music of Handel and Bach. It was truly a suite time.
How Georgia Pacific Optimizes Buys With Real-Time Sales And Viewership Data
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern,… Continue reading »
The post How Georgia Pacific Optimizes Buys With Real-Time Sales And Viewership Data appeared first on AdExchanger.
One of the Pandemic’s Most Unlikely Offshoots Are High-Quality Dog Food Brands
Tory and Michael Waxman are the kind of professional power couple that you might read about in The New York Times and be suitably envious of. She is a successful veterinarian with degrees from Cornell and University of Pennsylvania. He is a Yale-bred software engineer whose enterprises include Grouper, the dating app funded by Y…
Stranger Things Happen In HBO’s ‘Lovecraft Country’
Among the compliments one can pay to the new HBO series “Lovecraft Country” is that it is not the same old thing.
Ad Targeting’s Center of Gravity Is Shifting
In the months since Google sounded the death knell for the third-party cookie, the worst-case scenario has grown ever more clear: If no alternative is found, it would leave a $32-billion void by 2025, a knockout blow to independent ad tech and a coup for Amazon, Facebook and Google. To take on Big Tech’s data…
Movie Night at the Last Blockbuster; CBD’s ‘Extinction Event’: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy…
