Month: August 2020

Key insights Marketers want to keep brands top of mind during the pandemic, when consumer demand for travel ebbs and flows. Flexible work-from-home policies could extend the leisure travel season. Advertising spend in the travel industry has increased by nearly 22% since early April, when demand cratered at the onset of the pandemic. In April,…

Barbie, the plastic blue-eyed and blonde bombshell created by the late fuchsia fanatic Ruth Handler, has come a long way since her introduction in 1959. Most notably, Barbie has strutted out of the Dream House to win a bid for the White House seven times–first in 1992 in her classic form, and later as different…

Facebook is removing over 1,000 targeting options, mainly because they are not widely used or they are duplicative. “If all you ever do is add functionality, the system over time becomes unwieldy,” vice president of product marketing Graham Mudd said in an interview, adding that this is something Facebook does on an ongoing basis, usually…

Key Insight: The network wants to be MTV for the next generation. It was no surprise to VENN co-founder Ben Kusin that the last question he’d face during a Q&A session about his new video game and culture network would be one about G4. G4 was a once-beloved cable channel among young viewers that showcased…

The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform. Facebook took down 22.5 million posts in the second quarter alone for violating its policies against hate speech, which is more than double the 9.6 million pieces of hateful content Facebook removed last quarter,… Continue reading »

The post The Amount Of Hate Speech Facebook Found On Its Platform Doubled Between Q1 And Q2 appeared first on AdExchanger.

Civil rights activists warn of “mission creep,” as cameras installed to prevent break-ins are increasingly used to monitor protesters and communities of color.

The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but… Continue reading »

The post Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future appeared first on AdExchanger.

Facebook shared the sixth edition of its Community Standards Enforcement Report Tuesday, citing technology improvements, including the addition of more languages to its automation technology, for progress in the second quarter of 2020, covered by the report, compared with the first quarter. Vice president of integrity Guy Rosen said in a Newsroom post introducing the…

In a bid to compete with retail giants like Amazon and Walmart, Kroger Ship, the brand’s home delivery arm, is launching an ecommerce site open to third-party sellers. The grocer is teaming up with marketplace platform Mirakl to offer a ship-to-home assortment of products beginning this fall. Kroger Ship launched a digital storefront in 2018,…

Key Insights: Ecommerce is way up, and it’s creating more loyal consumers than brick-and-mortar sales. Targeted mobile advertising tailored to specific audiences is proving most effective. From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift…