Month: August 2020

The MRC has scuttled the second phase of an audit of Google’s YouTube audience measurement data — the part the would validate third-party viewability data processors such as DoubleVerify, Integral Ad
Science and Oracle Moat — and will embark on a new audit of Google’s first-party data process before it resumes auditing the third-party processors.

Pinterest extended the skin tone ranges feature it introduced in January 2019 to five more countries and added new brands to its virtual lipstick augmented reality Try On experience. Skin tone ranges–which Pinterest originally began beta-testing in April 2018–are now available in Australia, Canada, Ireland, New Zealand and the U.K., joining the U.S. Pinterest said…

Twitter users worldwide now have access to the conversation settings the social network had been testing for replies to tweets, enabling the author of the tweet to choose who can reply: everyone, only people followed by the author or only people mentioned in the tweet. Director of product management Suzanne Xie wrote in a blog…

For the past week, everyone has been talking about Instagram Reels, which enables users to edit 15-second videos with audio and fun AR effects. Sound familiar? Yes, there are a lot of similarities between Instagram’s Reels and TikTok. And even though Instagram confirmed the U.S. launch of Reels in mid-July, it seems especially significant as…

Key Insights CBD is still a hot space, with sales expected to grow from $5 billion in 2020 to $17 billion by 2025. Oversaturation in the CBD market has ramped up competition while watering down profitability. The FDA continues to keep CBD on a short regulatory leash, limiting its retail options. There was plenty of…

Adobe is releasing its first marketing analytics app this week, with an interface geared toward executives who want top-line numbers across a variety of channels in a mobile format. The app, called Adobe Analytics dashboards, is designed to present data and analysis gleaned from the software giant’s marketing suite, Adobe Experience Cloud, in an easily…

Running shoe maker and performance wear retailer Hoka One One teamed up with Snapchat on an augmented reality lens, which includes a feature that lets Snapchatters virtually try on its shoes. Snapchat’s world lens functionality brings Snapchatters to a digital pop-up store that unfolds in AR, where they can browse shoes and other gear from…

Consumers who place their orders in advance via Burger King Belgium’s “Safe Order” service receive a custom-printed version of their order written on a face mask.

Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled “Millennials,” a new global study from three GroupM media agencies finds the current youth population are the
savviest and most socially aware teenage generation to date. “Pragmatic, prudent, individual and aspirational,” the report from Mindshare, MediaCom and Wavemaker says of today’s teens, adding that
they are a “new breed of super-savvy consumers” that brand marketers need to understand and talk to in new and different ways.”