Month: August 2020

“With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription,” says one report.

If the last six months has felt like 21 years for you, well, you’re not alone. Today, Baby Nut–the reincarnated version of snack brand Planters’ iconic mascot–is celebrating his 21st birthday. That milestone comes just over six months after his rebirth, which occurred during a Super Bowl spot earlier this year. After Mr. Peanut, then…

Every year, Instagram is gaining more and more popularity, and it’s easy to understand why–the nifty, visually oriented platform provides many options for brands to advertise their products and services. With the average attention span getting shorter and shorter, it’s easy to understand why Instagram carousels, which deliver more information in a shorter time, are…

As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? Even with the lowest ratings we have ever seen,
linear TV is still an important component of a media buy. What we may see is the convergence of linear TV with ad-supported streaming services such as Tubi and Pluto. However, it will be a few more
years before we see AVOD surpass linear in viewership.

Instagram recently launched Reels, its version of TikTok. The Reels feature allows users to create 15-second videos containing one or more different clips. You can edit your Reels videos in a number of ways. For instance, our guide will show you how to add an augmented reality effect to a Reels clip before you actually…

MediaMonks’ Eric Shamlin says this partnership seeks to position the company ahead of the accelerating trends towards interactive digital content in entertainment and sports.

The COVID-19 pandemic has been a “perfect storm” that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to
fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That’s the top line conclusion of an in depth analysis of app-based TV viewing data being
released this week by independent media services agency USIM.

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival. The brewing company hosted its first virtual International Beer Festival timed to International Beer Day on Aug. 7. The free three-hour event was…

LiveRamp recorded its first profitable quarter during the three months ending June 30 on revenues of $99 million. Executives are lauding its subscription-based revenue offerings as a key driver of growth. The numbers contrast with the performance of some of LiveRamp’s peers during the same period–many of whom rely on active campaign spend to generate…

Two years into a unique tracking study measuring the role that viewers’ trust has on the strength of their brands, the major network news organizations are approaching parity — and at relatively high
levels.