Connected TV Helps Buoy Magnite’s Rocky Q2 Results
Magnite saw a roughly 24% year-over-year decline in second-quarter revenue amid the coronavirus pandemic, but its business was buoyed by rapid growth in the connected TV space. Rubicon Project and Telaria officially merged in April to create the largest independent supply-side platform and then rebranded in June, and this is the company’s first earnings report…
Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80
It was the second week of February 1961, and Mel Blanc was in deep trouble. Two weeks earlier, the “man of a thousand voices” who’d given breath to a slew of cartoon characters ranging from Porky Pig to Speedy Gonzalez, had been driving his Aston Martin down Hollywood Boulevard when a college kid in an…
Agencies Are Working With Nonprofits to Switch Gears During the Pandemic
When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve…
How Experts Are Attempting to Combat Artificial Intelligence’s Racist Tendencies
Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it’s also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have…
From Employment Law to Sports Marketing, This Exec Now Negotiates YouTube’s Upfronts
Brian Albert has had a few careers, from employment law to sports marketing, Silicon Valley to Nascar race tracks. So when he courts advertisers for upfront ad commitments as Google and YouTube’s managing director for U.S. agency video, he knows a thing or two from these different walks of life. Two decades ago, Albert wasn’t…
Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles
Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there…
Peacock’s Saved By The Bell Is an Ode to the Original—But Don’t Call It a Reboot
Some of Peacock’s most anticipated upcoming shows, including Saved By The Bell, Punky Brewster and Battlestar Galactica, revisit beloved television series that aired on NBCUniversal’s airwaves more than a decade ago. And while Saved by the Bell will feature plenty of Easter eggs for fans of the original series, the upcoming series hopes to look…
Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’
For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.” A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated…
Here Are the First Recipients of Grants From the TikTok Creator Fund
TikTok revealed the first recipients of grants from the TikTok Creator Fund it established last month. TikTok U.S. general manager Vanessa Pappas said in a blog post Monday that over the next three years, the fund will support thousands of creators and grow to $1 billion in the U.S. and more than double that figure…