Reonna Johnson is vice president and director of marketing and business development at RPA, an independent agency in Los Angeles. On top of her day job, she’s spent recent weeks spearheading an initiative that’s encouraging agencies to put more Black people in leadership. The push is an extension of Three’s A Crowd, a two-year-old creative…
Publishers Want Independent Governance of The Trade Desk’s New Unified ID
Key Insights The Trade Desk will spend more money with publishers that drive more sign-ins. The Trade Desk will likely rely on SSPs to push Unified ID 2.0 to publishers, instead of a client services team. A non-biased governing body needs to be formed to police misuse. The Trade Desk is in the early days…
Any Tips on What This Underwear Ad Means With Its ‘Turtlenecks’ Metaphor?
Let’s cut to the chase: This is an ad about circumcision. Why is this spot for Australian underwear brand Bonds about circumcision? Ostensibly, it’s because their underwear is comfortable for men who were snipped after birth or who still keep it au naturel, though it’s unclear whether that’s actually ever been an issue when it…
Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message
Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.” Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that…
TikTok’s Legal Case Against the Trump Administration
TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach…
Why Self-Driving Cars Are Getting a Boost In China | WSJ
Buffalo Wild Wings Announces New CMO Pick
Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today. Based in Atlanta and reporting directly to Buffalo Wild Wings president Lyle Tick, Patel will oversee advertising, digital innovation, menu development and the overall brand experience. “Throughout her career, Rita…
11 Takeaways From the Latest Media Organization Earnings
Three of the biggest American media organizations continue to see massive traffic and record-breaking digital subscription growth, which has helped them navigate a drop in advertising brought on by the pandemic. “It’s all about the pace of decline,” said Brian Wieser, global president, business intelligence at GroupM. Here are 11 takeaways from The New York…
Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category
Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people. “We’ve got huge long-term objectives to be this omnichannel brand that provides…
Peacock Sets MacGruber Series, Weekly Late Night Shows from Amber Ruffin and Larry Wilmore
Key Insight: Peacock is hoping late-night offerings will be a selling point. With The Tonight Show With Jimmy Fallon and Late Night With Seth Meyers, NBC’s late-night block has been a powerhouse. Now parent company NBCUniversal’s burgeoning streaming service, Peacock, is building out its own formidable late-night offering. A weekly block of programming, featuring two…