Month: August 2020

The U.K. Competition and Market Authority weighed in on Facebook’s acquisition of Giphy Monday, expressing its concerns that the latter would not continue to be run as an independent entity. The CMA said that on July 30, it directed Facebook, Facebook U.K., Giphy and Facebook subsidiary Tabby Acquisition Sub to appoint a formal hold separate…

Games from the Women’s National Basketball Association will be livestreamed on Twitter for the fourth consecutive year following the renewal of the pact between the league and the social network. The agreement covers 10 regular-season games, and the Twitter livestreams will exclusively feature alternative commentators including basketball analysts Ros Gold-Onwude and LaChina Robinson. The 24th…

MRM, the McCann Worldgroup global digital marketing and relationship agency, hired its new global chief technology officer away from WPP. Jayna Kothary steps into the role after five years at WPP, where she most recently served as CTO for global clients. In that role, Kothary was based out of the U.K. and worked with the…

Steve Aoki is an extrovert, so it’s been hard for the DJ and record producer in quarantine. Staying busy creatively has helped: He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. On this week’s episode of Adweek Together, we chat with Aoki about hosting virtual dinner parties,…

Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available… Continue reading »

The post Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation appeared first on AdExchanger.

“I like to work at the speed of the internet,” said Taylor Lorenz. Makes sense, since the technology reporter for The New York Times used to schedule tweets for brands. Now she is a social media influencer herself and is one of this year’s Young Influentials. We talked to her about her current disappointment with…

Hoping that the worst of the pandemic is behind it, Marriott announced losses of nearly $232 million in the second quarter. Revenue per available room (RevPar) for the world’s largest hospitality brand dropped more than 84% worldwide, while North American occupancy rose to nearly 20% on average, reaching nearly 34% by the end of July….

The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen a 40% rise in CTV ad billing activity, after an expected increase of 80% in
Q3 of this year.

Integral Ad Science (IAS) on Friday became the first ad-verification company to partner with the Google Ads Data Hub, a privacy-focused data platform for advertisers.

The term Dark Social describes digital content shared via platforms that can’t be tracked by marketers.