Month: August 2020

Is there value in advertising around dressed-down, less than ideal live TV sports content?

Christmas in August? Snap Inc. released new research to help marketers and advertisers better gauge the impact of Snapchat’s audience during the holiday shopping season. Snap vice president of sales, Americas Peter Naylor will present the results of the company’s research during a webinar Tuesday (Aug. 11) at 1 p.m. ET, and interested people can…

Following 14 waves of national consumer research, Mindshare’s COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point — 30% unaided
awareness — since its first wave in March. Online retailer Amazon remains the top brand mentioned by U.S. consumers as aiding them during the pandemic, but rival Walmart has slid behind automaker
Ford’s awareness.

The suit — set to be filed in the U.S. District Court for the Southern District of California — will also argue that President Trump’s national security concerns are baseless.

Instagram recently launched Reels, its take on TikTok. The feature allows users to record and share 15-second videos containing one or more clips. Our guide will show you how to use Reels in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: On the Instagram Stories Camera, swipe…

Lawmakers asked the FTC to investigate the ad industry’s practice of “covertly” tracing and tracking consumers using digital display ads. Few “Americans realize that companies are siphoning off and
storing” personal data to compile profiles on them,” they said in a letter.

Covid-19 has forced millions of Americans to spend a majority of their day-to-day routines at home and, naturally, online shopping has been booming since lockdowns began in the spring. In turn, email marketing performance has also exploded, and the numbers are staggering. Klaviyo, an email marketing and SMS marketing platform that serves about 43,000 companies…

A year ago, the White House’s escalation of a trade war with China threatened to derail billions in ad spending by Chinese companies in the U.S. A year later, the White House is escalating the tension
to explicitly include fast-growing and powerful digital media companies from China that have largely contributed to a boom in spending on U.S. media outlets.

Facebook released its coordinated inauthentic behavior report for July 2020, saying that it removed nine networks of accounts, pages and groups. The social network said in a Newsroom post that it removed a total of 798 accounts in July, as well as 259 Instagram accounts, 669 pages and 69 groups. Facebook shared details on the…

Over the past several months, touch has been increasingly removed from our daily lives. A recent study showed that 42% of American adults report feeling deprived of touch. A similar study in the New York Times found 42% of Americans also expected it to be at least a year before they’d be willing to shake…