John Stamos Will Knit You a Scarf If Geico’s Savings Aren’t Enough for You

On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions. But what if they could offer benefits that were a bit more practical? In Geico’s campaign launched this summer, expanded…

Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

Fashion footwear and accessory retailer Aldo launched its “Step Into Love” fall campaign today, with a spot set in a New York City subway teeming with TikTok dancers. The spot, filmed pre-Covid-19, features a woman on her way to work when she is inspired by the people around her to break into dance. Each influencer…

Local Advertisers Take Over Facebook, Give National Brands The Brush-Off

Local marketers are telling national brands they can’t afford to be political when it comes to where and how many ad dollars are spent. Most don’t care that national, big brands have exited from
Facebook, and only 1% “try to follow what big brands do,” according to data released Monday.

Meet the 2020 Young Influentials; TikTok Fights Back: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing…

Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar techContinue reading »

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