Month: August 2020

Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. For many kids in the U.S., this year’s back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic…

The National Basketball Association and its broadcast partners, including Turner, ESPN, ABC and the league’s own NBATV, have announced “civic engagement” advertisements set to air during the rest of the NBA playoffs to raise awareness of voter access and opportunity. The announcement comes after a breakneck week for the NBA that saw the Milwaukee Bucks…

Key Insight: Besides objective data such as activity, sleep and body fat, the band claims to be able to understand “how [you] may sound to others.” Good news for anyone sad to see Amazon’s body-scanning Echo Look device retire earlier this year: The ecommerce giant has a new body-scanning technology as part of an overall…

Sac?dete: “shake it off.” Sin pena, which can mean “no shame” and “don’t be shy.” These were just some of the calls to action issued during Thursday’s panel discussion with Hispanic and Latin American brand and marketing leaders in the latest event in Adweek’s ongoing diversity, equity and inclusion summit series. Previous summits have focused…

Uber riders will receive a frank message from the ride-sharing company today: “If you tolerate racism, delete Uber.” The brand has teamed with Wieden+Kennedy for a digital, social and out-of-home campaign focused on racial injustice, tied to the 57th anniversary of the March on Washington and Dr. Martin Luther King Jr.’s “I Have a Dream”…

The network television audience for the third night of the Republican National Convention fell 11% from the second night — so far the highest-rated of this year’s GOP convention — according to
estimates released this evening by Nielsen. Wednesday night’s television audience was also down 26% from the same night last in last year’s GOP convention.

The company didn’t provide specific breakouts for GroupM but reported that the agencies division combined organic net revenue was down 9.5% in the first half and down 15.7% in the second quarter.
GroupM was described as an underperformer.

Jimmy Kimmel’s “Health Care Hero” segment pays tribute to those on the front lines of the COVID-19 crisis.

A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate.