Facebook Extends Branded Content Tag to Public Groups

Facebook extended access to its branded content tag to administrators of public groups. The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency. Facebook The tool also gives those brand…

The ‘Real Money’ Behind Pirate IPTV Services: $1 Billion+

According to a study released Thursday by the Digital Citizens Alliance and technology firm NAGRA, about 9 million fixed U.S. broadband subscribers currently subscribe to at least one of 3,500 online
“storefronts” retailing Internet Protocol TV services, which enable consumers to stream and download pirated copyrighted movies and TV programming.

Nathan Young Steps Down as President of Diversity Advocacy Group 600 & Rising

Nathan Young, the Minneapolis ad strategist who worked to spark industrywide progress on diversity and inclusion, announced this morning he is resigning as president of 600 & Rising, the advocacy group he co-founded after the police killing of George Floyd. Young faced vocal criticism from his fellow diversity advocates after tweeting on July 29 that…

4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life’s daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of…

Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected

Nielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, in line with expectations. Nielsen expects modest declines in the coming periods — down 2% to 4% in revenues.

Trump Officially Orders TikTok, WeChat Bans In 45 Days

The executive orders, which formalize a September 15 deadline Trump had already declared, claim the two Chinese-owned social platforms pose security threats that constitute a national emergency.