Month: August 2020

Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump administration of a ban on the app in the United States, the technology company most associated with office software could become the owner of… Continue reading »

The post The Big Story: Is It Safe To Come Out Now? appeared first on AdExchanger.

Levain Bakery, a New York City staple known for its wrap-around-the-block lines and incredibly loyal customers, will begin selling its famous cookies in select grocery stores this fall. The brand says it will maintain the quality of its four flavors–chocolate chip walnut, two-chip chocolate chip, dark chocolate peanut butter chip and oatmeal raisin–by selling the…

With less than three months until the general election in the U.S., Snapchat is once again encouraging its young user base to register to vote. It’s an expansion of the in-app feature called Minis, introduced last month, which allows users to complete tasks like meditation and flashcard review. To get out the vote, Snap will…

Exercise equipment brand Peloton was once only known for its interactive stationary bikes. But, since its launch in 2013, the company has become one of the largest technology-enabled immersive fitness platforms in the world, boasting more than 2.6 million members. To facilitate the needs of its fast-growing membership and to keep the Peloton experience consistent…

Owen Durr seemed like a perfectly healthy toddler until his first grand mal seizure shortly after his third birthday, when his parents found out that he suffered from a rare form of epilepsy. Two years and multiple medications later, his condition hadn’t improved. Ryan Durr, his father and an associate creative director at ad agency…

A television adaptation of the 1992 movie A League of Their Own is coming to Amazon Prime Video. The hourlong series, co-created by Broad City star Abbi Jacobson and Mozart in the Jungle director Will Graham, will focus the real-life All-American Girls Professional Baseball League, just like the film, which starred Geena Davis, Tom Hanks…

Former Vice President Joe Biden’s presidential campaign is spending more than a quarter-billion dollars on advertising in the ramp-up to the November election. The campaign for the presumptive Democratic nominee has laid out $280 million in paid media reservations, including a campaign-record $60 million in digital media, which centers around connected TV. The campaign’s decision…

At the high-profile Big Tech congressional hearing last week, Amazon CEO Jeff Bezos called counterfeits a “scourge” that harm customers and “honest third-party sellers” on the platform. His testimony came as Amazon puts more muscle behind efforts to grapple with this scourge and hold not-so-honest third-party sellers accountable, including an enhanced seller vetting program and…

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this year, according to joint research from Adjust and Unity. Once lockdowns started, the growth accelerated, with play sessions up by 72% in March. But… Continue reading »

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