Month: September 2020

With many TV networks reportedly sold out or near sold out of ad time in pre- and post-programming around the upcoming Presidential debates, TV ad revenues among the top TV networks are expected to
exceed the $16 million mark set four years ago. It is expected this year that as many as 17 to 20 TV networks will air one or more of the Presidential debates.

You know, the one you get a flu shot for. Boom, done. Taken care of. He’s also heard proudly stating how he’s “always wanted to play it down,” referring to COVID-19’s deadly impact.

YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines. The Google-owned video site introduced its latest #WithMe spot Tuesday,…

LinkedIn detailed new ways it is introducing to keep content professional and ensure that members feel safe. Starting Tuesday in Canada, France and the U.S. who either report content or have content that they shared removed from the professional network will receive notifications with more information, and LinkedIn said this will roll out to more…

TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday. The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok’s Discover page and in election-related search results. It includes information about candidates at the federal, state and local levels, powered by…

Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas. The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group’s new song…

If you’re at all squeamish about loud eating sounds–complete with bits of food flying and lips being licked–turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners. Does that make it better? For many canine fans, the sound of…

Droga5 has promoted Tiffany Edwards to global head of diversity and inclusion. She previously served as the agency’s engagement and inclusion director. Edwards first joined Droga5 in 2016 as its first DEI leader. Upon joining, Edwards said she mapped out a “five-year journey” to guide the agency’s DEI strategy. “The role has kind of grown…

Facebook quietly scrapped a long-standing rule earlier this month that limited the space that text could occupy in ads to 20%. The social network did not respond to multiple requests for comment. Social media consultant Matt Navarra shared the notification some advertisers received from Facebook last week in a tweet. BIG news for Facebook advertisers:…