Month: September 2020

TV and video streaming devices have grown to 1.15 billion devices worldwide — with Samsung the leading brand in global share, according to Strategy Analytics.

The top four broadcast networks ran 21% more TV show promos from Aug. 5-Sept. 3, according to iSpot.tv, despite the questionable start to the fall TV season due to less new scripted and other
programming.

Facebook Watch allows you to watch videos shared by pages and creators you follow, as well as content that’s recommended to you by the social network. Did you know that you can also follow specific topics on Facebook Watch so that you’re shown videos related to those topics? Our guide will show you how this…

Months into nationwide protests over racial injustice a majority of American consumers continue to believe that brands should speak out publicly about systemic racism and racial injustice, according
to a special report released this morning by the Edelman Trust Barometer. The report, “The Fight For Racial Justice In America,” shows 54% of a national sample of U.S. adults surveyed Aug. 31 agreed
with the statement about brands playing a role. That’s up from 51% when Edelman fielded a similar survey Aug. 21, bu down from 60% when it researched it June 7.

C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their bicycle club in Milwaukee, Wisconsin.

USIM, which last week picked up media services for organic Acai brand marketer Sambazon, has also been named the media agency for Opry Entertainment Group, which manages such iconic Country Western
brands as the Grand Ole Opry, Ryman Auditorium, WSM Radio and Ole Red.

Q2 ad revenues in the U.S, U.K., Canada, Australia and New Zealand dropped 37.1% on average in the April-June period, according to Standard Media Index. This was higher than the initial 28.2% estimate
for the 3-month period starting in March. May and June witnessed bigger cutbacks, SMI says.

Audio technology company Voxnest has appointed Mainardo de Nardis, former CEO of OMD Worldwide, Aegis Media and MEC, to its Board of Directors. de Nardis joins with more than 30 years’ experience
in the global media and advertising industries. 

“Drawing on his many years spent as a tenacious business builder and forward thinking leader, Mainardo will add significant value as our
newest board member,” stated Francescho Baschieri, CEO at Voxnest.  Baschieri added that the company “looks forward to benefiting from his expertise as we continue to forge the path for
programmatic in podcasting.” 

de Nardis also serves on the boards of Edelman, inVRsion, AdPredictive and Ad Results Media.

 

“Woke” represents the best treatment of the hot-button issue of race that has been produced for television so far this year.