Target has appointed Maurice Cooper as its newest senior vice president of marketing. In joining the company, Cooper will directly oversee Target’s marketing operations, overseeing campaigns and promotions across paid, owned and shared media. According to a statement from Target, he will create “plans that are guest-centric, culturally relevant and inclusive to fuel consumer affinity…
Virgin Invites Locals to Test Out Its New Nashville Hotel by Accomplishing ‘Firsts’
No one’s suggesting that visitors to the new Virgin hotel in Nashville should act like rock stars, circa 1969, tossing TVs off balconies, smashing plate-glass windows and trashing the place. In fact, the hotel would rather you didn’t. But if you want to get up to some mild 2020-style shenanigans–like checking in with a fake…
The Jobs of August
An Education Innovation That Beats Learning Pods
How Future Blood Shortages Could Be Solved in the Lab | WSJ
How Phenomenal Became a Leading Social Impact Apparel Brand
Meena Harris, like many American women, was driven to action after the 2016 election. “I found myself wondering what I personally could do to lift up women, make our voices heard and support issues I cared about,” Harris said, recalling the period just after Trump’s election (and the loss of what many expected would be…
Global CMO Suzy Deering Is Leaving eBay After Nearly 5 Years
After almost five years with eBay, first as chief marketing officer for North America and then as vp and global CMO, Suzy Deering is leaving the ecommerce platform. In a statement shared on LinkedIn, Deering called the decision to leave eBay “anything but easy,” but noted that the timing is right for her to pursue…
Stream This Song to Help Save Bars and Clubs, Thanks to Crown Royal
Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a…
Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last five years.
Live Industry Updates: Droga5 Cuts 7% Of Staff In United States; BuzzFeed Ends Salary Reductions
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. September 3 Droga5 Lays Off 7% Of Staff In United States Advertising agency Droga5 laid off 40 people from its New York office,… Continue reading »
The post Live Industry Updates: Droga5 Cuts 7% Of Staff In United States; BuzzFeed Ends Salary Reductions appeared first on AdExchanger.