Month: September 2020

The first few months of the coronavirus pandemic struck fear and uncertainly into the plans of many marketers, resulting in decreased spend and an effort to increase control over customer acquisition
channels. Back in May, we saw an increase in marketers’ intent around terms such as direct-to-consumer marketing and brand-safety. Since then, the dips and increases in intent around various
communications channels, marketing tools, and industry topics have shown a marketing community moving back into “cautious experimentation” mode-one that oscillates between tried-and-true approaches
and untested frontiers.

Plus: Wireless at the turn of the century, a highly anticipated question, and a surprise in the stratosphere.

USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for Sambazon’s brands to boost brand awareness and strengthen
its position as a global leader in the Acai industry. Sambazon positions itself as marketing certified organic and Free Trade Acai products that promote biodiversity and sustainability for thousands
of acres of rainforest.

The two presidential candidates will face off in three debates, while their vice-presidential running mates will grapple verbally in one debate.

Mark Read’s suggestion that WPP is lucky because its employees’ average age is under 30 set off a heated social media debate about whether experience is sufficiently valued in the industry.

Most Department of Justice lawyers working on the case opposed a September deadline pushed by DoJ officials, and some express concerns that Attorney General William Barr is pushing to file quickly so
as to bolster Trump’s reelection bid, reports The New York Times.

Police increasingly ask Google and other tech firms for data about who was where, when. Two judges ruled the investigative tool invalid in a Chicago case.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Sends Mixed Messages About Privacy Today, Apple released a…