Month: September 2020

Sometimes a picture is worth a thousand words. In the case of this graphic illustration from Statista and The Washington Post, it’s worth only $750. That’s what the incumbent President paid in federal
income taxes during his first year in office.

In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then let the
brand deliver a follow-up ad on their home CTV screens.

Instagram Shop began rolling out in the U.S. in July, giving users of the photo- and video-sharing application a way to browse and purchase items from brands without leaving the app. If you use a supported iOS device, you have the option to use Face ID to confirm purchases, rather than using your custom PIN…

The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data…

Facebook said over 1.7 million people clicked on the notification atop News Feed in its flagship mobile application to see information on volunteering as poll workers with their respective state authorities, estimating that this activity resulted in roughly 100,000 people signing up. Facebook Vice president of product and social impact Naomi Gleit shared state-specific information…

The seniors lobby spent $147 million on measured media last year and $58 million during the first six months of 2020, according to Kantar Media.

AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities. Grey New York previously worked on the account. A Grey spokesperson said that the agency has retained the…

Independent TV voters are the most expensive ones to reach, while Republicans appear to be the most cost-effective voters to target via local TV advertising, according to a MediaPost analysis of data
contained in a new report being released today by Nielsen and Advertising Analytics.

With a coronavirus vaccine unlikely to arrive until next year, shopping mall foot traffic still down by 37%, and a gaggle of leading retailers mired in bankruptcy proceedings, few believed that the 2020 holiday season was going to look anything like last year. Even with fat cats like Amazon and Walmart poised to welcome the…

Tonight’s debate should prove to be engaging to its end. In one corner, expect to see a restrained Biden playing rope-a-dope, In the other corner, expect plenty of fireworks.