HBO Kicks Off Virtual Reality Extravaganza to Promote Lovecraft Country
HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country. The activations–the first of which kicks off at 10 p.m. ET tonight–will also be viewable on YouTube Live and include…
United Nations Enlists Parkour Pro in Anti-Pollution PSA
LONDON–Most people know what air pollution is and that it can have serious implications for the environment, global warming and human health. But it’s quite hard to picture the noxious, mostly translucent gases in a tangible way. To bring the dangers of air pollution into focus, AMV BBDO in London has created a new digital…
How the Top 1% of Entrepreneurs Operate That Separates Them From the Rest
Everybody wants to be one of “the best” at their craft. To be the best though you need a different approach to break-through the thousands of other people who also want to be the best at what you do. Gary sat down with Josh York of Gym Guyz to talk about going the extra mile to reach those big goals we all have. They cover topics around mindset, leadership, and tactical actions you need to take to separate yourself from the rest of the pack. They also share personal stories of adversity and perseverance through uncertainty. If you want to be in the top 1% of your thing, you can’t think or do what the other 99% are doing. There is a ton of value throughout this video and hopefully, it is able to help you start thinking about attacking your goals differently… Enjoy!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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TikTok’s New Marketing Partner Program Shows How Its Growing up for Advertisers
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers. The initiative offers 19 certified partners to brands looking to reach TikTok users through in-app advertising, with support in campaign management, creative development, branded effects and measurement. This program also follows the platform’s…
Daniel Cherry III Joins WarnerMedia as SVP and General Manager of DC Comics
Daniel Cherry III first discovered the joy of comics from his father, who collected Shazam! oversized graphic novels from the ’70s. Now, he’ll be fulfilling a childhood and professional dream: joining WarnerMedia as svp and general manager of DC Comics. Cherry, who most recently spent over two-and-a-half years leading Activision Blizzard Esports’ marketing department, will…
Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends
When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure…
After Pleas for the Pretzel Bun’s Return, Wendy’s Unveils New Pub-Style Cheeseburger
This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns…
Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers
Apple ended weeks of speculation today by announcing it will delay part of its iOS 14 rollout, which will begin later this month. Part of the update includes asking app developers to seek consent from users for third parties, aka app monetization partners, to access their data. Now, Apple says that new feature will be…
Apple Will Delay Its IDFA Changes In IOS 14 Until ‘Early Next Year’
The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year. That sound you just heard? It’s the collective exhale of relief coming from mobile developers and measurement vendors who had been scrambling to adjust to the changes. In a statement provided… Continue reading »
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