Month: September 2020

VMLY&R has promoted Myron King to chief integration officer. In the new role, King will be responsible for leading the organizational design and cultural integration strategy for North American clients, which encompasses overseeing the integration of core agency capabilities for new and existing clients across the region for the agency, which resulted from WPP’s merger…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. September 3 Droga5 Lays Off 7% Of Staff In United States Advertising agency Droga5 laid off 40 people from its New York office,… Continue reading »

The post Live Industry Updates: Droga5 Cuts 7% Of Staff In United States appeared first on AdExchanger.

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching… Continue reading »

The post TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform appeared first on AdExchanger.

Key Insight: While Netflix’s Umbrella Academy drove viewership, most of the other most-watched series are older library titles. Netflix U.S. subscribers watched more than 3 billion minutes of the Netflix original series The Umbrella Academy during the first full week of August, according to new viewership data from Nielsen. Beginning today, the measurement company has…

Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings of info we like to keep quiet in its new ad from TBWAMedia Arts Lab, which creates a satirical world where people loudly broadcast their…

Ahead of the U.S. elections this November, Pinterest is making some changes to boost civic engagement on its platform and tightening its policies on political ads. The company will not run ads against election-related search terms to “help ensure there’s a lower risk of ads appearing next to content that’s not inspiring (and therefore less…

In a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe. The minute-long ad opens with a bar manager explaining that while she’s asking a lot of…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from… Continue reading »

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In case you missed it–that was summer. You didn’t do much, and you didn’t go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house–and because it was summer, occasionally on the back patio. Seriously, I could swear…