Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year. During Adweek’s Breaking the…
Retailers Prioritize Contactless Shopping Over Cashierless Tech
Key Insight: Retailers quickly responded to consumers’ desire for contact-free experiences, but not necessarily with cashierless technology. The type of retailer and location also affects how important going cashierless could be to a store’s bottom line. Checkout-free technology provider Grabango recently announced its first conversion of a GetGo Caf?+Market outside Pittsburgh, hailing the now-cashierless convenience…
Has Visible Set a New Standard for Pandemic-Proof Music Festivals?
While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience. Visible…
Multicultural Agency Founders on How They Got Started and the Future of the Space
On Tuesday, Adweek turned its independent agency focus on “Multicultural Independence” with a panel moderated by Agencies editor Doug Zanger, featuring Team Epiphany founder, managing partner Coltrane Curtis and Egami Group founder, CEO Teneshia Jackson-Warner. The panel was part of Adweek’s Breaking The Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit in its…
North Korea’s New Push to Export Its Propaganda | WSJ
Dozens of Brands Will Advertise Their Job Openings Instead of Sales This Labor Day
With millions of Americans out of work amid the pandemic, more than 50 brands will use their marketing channels to promote any job openings they might have instead of the usual blowout sales or discounts this Labor Day weekend. The companies, which include General Mills, Burger King and New Balance, have pledged to do so…
The Sun Never Sets on the Woke Empire
I’d Rather Be Learning
What Chadwick Boseman and Bruce Lee Taught Us About Work and Purpose
Like many of us this past weekend, the news of Chadwick Boseman’s death pierced through me like a thunderous lightning bolt. How could a regal halcyon figure, who practically embodies Black Panther on and off screen, leave our chaotic world so abruptly? How would I make sense of this in a time of high-flying grief?…
Baby Yoda Returns as Disney+ Sets The Mandalorian’s Season 2 Premiere
The second season of Disney+ smash hit The Mandalorian will arrive on the streaming service just as many initial subscribers may be evaluating whether to renew their annual subscriptions. Season 2 of The Mandalorian–the first live-action series in the Star Wars universe–will debut on Oct. 30, nearly a year after the first season premiered on…