Month: September 2020

In this episode of Adweek Radio, we dive into the debate around unpaid internships. During the pandemic, internships and post-grad opportunities have been upended. Some have been canceled or postponed, which can adversely affect how creatives, copywriters, strategists and content creators get their careers off the ground. Joining us for this episode is Adweek agencies…

Tim Dougherty and his son, Pat, have been going to Pittsburgh Steelers games together for nearly two decades. It’s something that Tim first experienced with his own father in the late ’60s when they attended a Steelers game in the old Pitt Stadium, and he’s been a season ticket holder since 1973. This year, of…

For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors.

Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad… Continue reading »

The post What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers appeared first on AdExchanger.

Facebook recently debuted Facebook Shop, a section in the Facebook mobile application that allows users to browse and purchase products, discover brands, and more. As you browse products on Facebook Shop, you can save them to collections to easily view them again at a later time. Our guide will show you how to see all…

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by advertisers. Only 9% of ad buyers have clearly…

Data should be used to make peoples’ lives better, not simply to push messages — to enhance people’s lives, not make them more complicated.

U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of “buy-side” executives at advertisers and agencies surveyed by the Interactive Advertising Bureau in recent weeks. The
study also shows that “digital” ad spending will actually expand 6% this year, while “traditional” media advertising will decline 30%, indicating digital’s market share is growing as a result of the
pandemic.

Reviewing a TV show with the three-letter word “Wow” is not the most sophisticated way to go about writing a review, but there it is.