Month: September 2020

The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches delivered during the two parties’ conventions, Republicans won the sentiment battle. That’s
the finding of an in depth sentiment analysis of all of every major speech delivered during the presidential conventions by WPP’s SJR unit. The analysis shows the incumbent President generating the
highest overall sentiment — and index of 81 — followed by five other GOP speakers (Dan Crenshaw, Ivanka Trump, Kim Reynolds, Kristi Noem and Mike Pence) before a DNC speaker ranks: Gabrielle
Giffords with a sentiment index of 70.

Verizon Media is nearly tripling the scope of its demand-side platform’s (DSP) addressable television offering with an expanded partnership with Dish Media. Advertisers can now buy inventory across Dish’s 7 million set-top boxes through Verizon Media’s DSP, where buyers can already purchase ad space across Verizon’s footprint of 3.98 million Fios TV subscribers. Inventory for…

Adobe has unveiled its fourth annual Rising Stars of Photography, a group of 10 diverse artists from around the world who specialize in work ranging from environmental photojournalism to striking portraiture and conceptual work. This year’s list includes Lia Clay Miller, the first trans woman to photograph back-to-back covers for Out Magazine; Andrew Mor?cho, a…

A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers. To celebrate World Coconut Day today, the coconut water brand has launched a snail-mail campaign called Coconotes. The campaign invites consumers to send Coconote packages that include a coconut,…

“Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year,” says Progressive CMO Jeff Charney.

Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows.

Death sucks. But, when the time comes, being in control of your own end-of-life care can make the process smoother–as Danny DeVito and Michael Douglas promote in a charming new ad. The spot for POLST–Practitioner Orders for Life-Sustaining Treatment–was directed by Gerry Graf, founder of now-closed creative agency Barton F. Graf, via production company m…

Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index’s AccuTV. Fox News Channel posted the best results, rising 44.3% from May-July,
while CNN gained 28.4% and MSNBC was 11.8% higher. For the month of August, ratings grew for all three networks in prime time, with Fox News Channel maintaining its big viewership lead.

The clock is ticking on the sale of U.S. operations for TikTok, and everyone seems to be in the mix.