A Voting Rights Group Made Deepfakes of Dictators Warning About the Death of Democracy

A voting rights group is broadcasting a warning about the state of American democracy by using a technology often feared for its own potential to subvert democracy. A new campaign from nonprofit RepresentUs and agency Mischief features deepfakes of authoritarian leaders Vladimir Putin and Kim Jong-un issuing ominous pronouncements about the dangers of voter suppression…

Pinterest Adds Several Shopping Features in the UK, US

Pinterest dubbed 2020 the year of the “Great Reboot,” and shopping was the focus of its latest reboot with several updates that were introduced Tuesday. The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog post,…

Disney+ Rolls Out Remote Co-Viewing Option Ahead of Fall Premieres

Key Insight: Disney+ and sister streamer Hulu have both introduced co-viewing features this year as in-person gatherings remain limited. Disney+ is rolling out a remote co-viewing feature that will enable subscribers to watch the platform’s programming together virtually. GroupWatch will allow up to seven different Disney+ accounts to link up and co-view programming with one…

Vox Media Creates Self-Serve Ad Tool for Marketers

Further investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company’s in-house ad marketplace, Concert. The new tool–called Concert Ad Manager–is another step the company is taking to capitalize on its proprietary ad software…

Scoping Does Not Work. Never Did. Never Will

Let’s pretend for a moment that it’s 1988. Not because we all want to forget about the pandemic–after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: “Just Do It.” They are three of the most valuable words ever to be…

Havas Creative North America Hires First Chief People Officer

Havas Creative North America has hired its first chief people officer as it looks to reimagine its recruiting process. It’s part of the agency’s seven step action plan to address systemic racism within the Havas organization. Havas hired Claire Telling for the role. She will serve as strategic leader for recruitment, brand and culture across…

Tired of Reality? Take 2 Full-Strength ‘Schitt’s Creek’s

There is a direct correlation between feel-good fantasy and feeling-shitty reality. The worse things get, the more we want to escape it.

Oracle Adds Machine Learning Capabilities To Its CDP

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeatedContinue reading »

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