Marketers using Google Ads in the U.K., Austria and Turkey will begin seeing country-specific fees on their monthly advertising invoice beginning Nov. 1.
Bidalgo Launches Data-Driven Creative Hub For App Advertisers Seeking More Control
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games… Continue reading »
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One Free Press Coalition Spotlights Journalists Under Attack – September 2020
This month brings attention to the cases of missing reporters worldwide—including Sri Lankan writer Prageeth Eknelygoda, who was abducted over 10 years ago.
To Be or Not to Be a Partisan Brand
In the United States, brands cannot hide from politics. The public knows that your company has a stake in this country’s legislative and regulatory battles. The question is, how can you engage in issues that matter to people while demonstrating integrity and not destroying your business? Do not be partisan On July 9, Robert Unanue,…
Trump’s Real Media Plan Starts Now
The DNC Nielsen-measured ratings beat the RNC’s — 21.6 million vs. 19.4 million — which probably isn’t going over well in the White House.
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman
InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian and AT&T’s Xandr, where Lesser was… Continue reading »
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Reddit’s Cheeky Marketing Campaign Encourages Users to Vote
Reddit is encouraging its users to get out and vote with its first brand marketing campaign. Drawing inspiration from how Reddit users engage with one another on its channels–by upvoting and downvoting–the social media company used content from its online pages to encourage real-life voting. The brand marketing campaign will include ads in print, online…
InfoSum Lands $15 Million Investment
InfoSum has raised $15.1 million in a funding round led by Upfront Ventures and IA Ventures as the VC outfits attempt to capitalize on shifting privacy requirements in the marketing industry. Also participating in the round were Ascential, the owner of MediaLink and organizer of the Cannes Lions Festival of Creativity; Akami; AT&T’s Xandr; Experian…
Future Conventions Could Be More Virtual Than Reality
After two weeks of virtual conventions that were not really “conventions” at all, will televised presidential-nominating conventions ever be the same?
Hate Symbols on Amazon; Nike Salutes Williams Sisters: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Controversial Product Listings Continue to Plague Amazon Amazon has a…