This Beer Will Replace Your Favorite Tree If a Hurricane Knocks It Down
Cerveza Patagonia already plants a tree for each case of beer it sells, and now the beer brand is broadening its environmentally conscious credentials with a new Tree Protection Program, through which it will send off saplings to replace any trees blown down by bad weather this hurricane season. Until Oct. 30, Cerveza Patagonia is…
The FBI’s Bad Intelligence
Fake and Real Russia News
Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances
If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,…
Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation
Luxury retailer Neiman Marcus emerged from Chapter 11 bankruptcy protection today after completing its restructuring process, the company announced. The Dallas-based department store chain, which is also the parent of Bergdorf Goodman, eliminated more than $4 billion in debt and the $200 million in annual interest expense tied to that debt, the announcement said. “While…
Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in
LONDON–Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera fans, Uber has found a way to get people back to watching a live show together, safely. With its usual home closed as a result…
Duets From TikTok Creators Mark the Return of Carne Asada to Chipotle
The return of Carne Asada to the Chipotle menu spurred a run of Carne Duets on TikTok. The fast-casual chain said earlier this week that its Carne Asada premium steak option was returning to locations in Canada and the U.S. for a limited time, as well as debuting in France. Chipotle teamed up with TikTok…
Epic Games Acquires Kid Tech Platform SuperAwesome
Epic Games, maker of Fortnite, has acquired SuperAwesome, a tech platform that strives to make the internet safer for kids. Together the companies will build kid-safe services that protect children’s privacy and help create safer digital experiences. Terms of the deal were not disclosed. “More kids interact online than ever before and now is the…
Google Will Ban Election-Related Ads After the Polls Close on Nov. 3
The Nov. 3 election is only weeks away and tech platforms are still tinkering with their policies on taking political ad dollars. Google told advertisers Friday that it will not allow election-related ads to run on any of its platforms after the polls close nationwide. Google spokesperson Charlotte Smith confirmed the decision to Adweek after…