An Early Start and More Online Orders: How Holiday Shopping Will Change in 2020

Key Insights Cyber November will begin by Nov. 4. Consumers will be much more tactical about in-store shopping. Early deals will help consumers spread out the cost of traditional celebrations in the wake of financial challenges. Shipping could get expensive, driving consumers even more toward pickup options. When it comes to the holiday season, starting…

Why “Employee First” Businesses Will Win in the Next Decade

Why "Employee First" Businesses Will Win in the Next Decade
The foundation of any successful business is content and motivated employees. Too many business owners put their clients, their customers, and themselves over the well-being of their employees, and it’s a huge mistake. Gary sat down with Arthur Blank to talk about running a business with kindness, empathy, and an “employee-first” culture. Arthur is an American businessman and a co-founder of The Home Depot. He also has a new book out around the themes discussed in the video called “Good Company”. Gary and Arthur also talk about the people confusing competitiveness with unkindness, coaching a sports team versus operating a business, the impacts of social media on community and more… Enjoy!

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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Facebook Fails To Prevent PACs From Lying In Ads

The pro-Trump political action committee “America First Action” recently paid Facebook nearly $300,000 to spread 450 untruthful ads about Democratic presidential candidate Joe Biden, according to a
new report.

NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted

NBCU’s first “One Audience Trends Report” offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies.

Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives

605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer’s TV ad initiatives with data via its 605 PLATF0RM.

Football Season Is Social Season for NFL Game Pass Subscribers

A new Twitter-powered tool was added to the NFL Game Pass subscription service, which gives National Football League fans access to replays of games as soon as the live broadcasts end. Social Season analyzes tweets from fans and pundits and crunches the data in near-real-time to provide a list of the most popular players, as…

Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged

Frequently, flyers know Scott Keyes on a first-name basis. The founder of Scott’s Cheap Flights, a newsletter that fulfills the very promise of its name, Keyes considers himself a “friend who happens to be a flight expert” to an audience of nearly 2 million, helping users save on international flights. But, in the midst of…

REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—And Become Carbon Neutral

Key insights: REI takes a community-based approach to its marketing to get its message out The cooperative sold its newly-built headquarters to bolster a strong balance sheet that helped it survive the pandemic This week, REI Co-op announced that it is set achieve its 14-year commitment that it set for itself back in 2006 to…