The most popular tourist destinations in Colombia are often bustling year round with couples, families and business partners. But circumstances have been atypical this year, and Colombia has been largely closed to travelers. According to database Statista, the hotel occupancy rate in Colombia in March 2019 was 64.9%, compared to 14.9% in March 2020 after…
Podcast: Brands Get Serious About Ecommerce, With Sarah Hofstetter
Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft Heinz. Register to hear their session, along with more than 40 others, at Programmatic.io. CPGs and food… Continue reading »
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Miscasting Mars Fourth Installment Of ‘Fargo’ On FX
This new “Fargo” is not only a crime story, but a race story as well.
In San Francisco, Agencies Confront Their Failed Promise of Racial Diversity
San Francisco’s creative agencies pride themselves on the progress they’ve made in terms of gender balance and LGBTQ inclusion, but the agency experience is far different for Black agency professionals in the city. From the high cost of living and gentrification to the tendency to recruit through traditional talent pipelines rather than look actively in…
The Upfront Isn’t Dead Yet–But It’s Getting More Data-Driven
Key Insights: P&G’s Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access to premium inventory make RTB unattractive to major advertisers. In June, the Association of National Advertisers called for a “transformative shift” to the upfront as the novel coronavirus pandemic sent TV’s long-standing ad-buying process into upheaval….
How to Become a Data-Driven Financial Services Firm | Accenture
Accenture’s experience, capabilities and track record help financial organizations create a data vision.
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Pearls Before Swine by Stephan Pastis for Fri, 25 Sep 2020
Dilbert by Scott Adams for Fri, 25 Sep 2020
First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. You would be hard pressed to find someone in this industry who doesn’t think marketing has… Continue reading »
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The Funnel Of Trust Is The Best Path To Media Monetization
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is… Continue reading »
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