LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider Intelligence. Facebook? Not so much. Insider Intelligence polled 1,865 people in the U.S. aged 18 through 74 from May 28 through June 3, seeking their perceptions of nine major social networks in five…
Controversial Chef to Be Removed From Cream of Wheat Packaging
Following Uncle Ben’s decision to change its name to Ben’s Original on Wednesday, Cream of Wheat’s announced its own similar rebranding decision. According to Cream of Wheat, the Black chef that has appeared on its packaging for over 100 hundred years is based on Chicago master chef Frank L. White. Due to backlash from consumers…
Twitter Shares Updates on Its Internal Security Efforts
Twitter provided an update on some of the behind-the-scenes work it has been doing to keep its platform secure. Chief technology officer Parag Agrawal and data protection officer Damien Kieran said in a blog post Thursday that the social network has been strengthening the checks that team members with access to its customer data, features…
Facebook NPE Team Tunes Up Its Tuned App for Couples
The Facebook NPE Team detailed updates to its Tuned app for couples, dividing them into three tenses: present, past and future. Tuned was released for iOS in April, when it was described in its iTunes App Store listing as, “A private space where you and your significant other can just be yourselves. With Tuned, you…
With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has…
A Rise in Mobile Gaming Is Changing Influencer Marketing
If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the…
Absolut Vodka’s ‘#VoteResponsibly’ Campaign Wants You to Vote First, Then Drink
In a followup to its Valentine’s Day “#SexResponsibly” campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall. In the run-up to Election Day, the Pernod Ricard-owned spirit brand is urging drinkers to “#VoteResponsibly” and wait to imbibe until after hitting up the polls on Nov. 3–or before…
How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First
As telecom behemoths Verizon, AT&T and T-Mobile duke it out for market share, the spotlight falls less often on America’s No. 4 carrier, UScellular. But while the Chicago-based telecom may have only 5.1 million subscribers (compared to Verizon’s 94 million), it does enjoy a low churn rate (read: loyal subscribers) thanks in part to the…
How Riot Games Personalizes Fan Engagement
The rise in mobile rise in mobile gaming has served Riot Games well throughout the pandemic, as users are looking for more ways to engage. “The mobile platform is really suiting their needs during the pandemic more than ever,” said Cathy Saidiner, Riot Games’ head of global channel publishing, at Adweek’s virtual event on mobile…
Facebook Removes 3 Networks in Russia for Coordinated Inauthentic Behavior
Facebook’s coordinated inauthentic behavior train made another stop in Russia, picking up and removing three networks that originated in the country. Head of security policy Nathaniel Gleicher shared details about the removals in a Newsroom post Thursday. The first network was made up of 214 accounts, 35 pages, 18 groups and 34 Instagram accounts, and…