IPG is continuing to shed agencies. Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns. IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back…
Messenger From Facebook Features to Be Integrated Into Instagram Direct
The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From Facebook and WhatsApp took a significant step forward with the company’s move Wednesday to add some of Messenger’s top features to Instagram Direct. The social network confirmed in August that it was testing the integration,…
These Robots Use AI to Learn How to Clean Your House
At Toyota, researchers are experimenting with prototypes that swoop from the ceiling to take care of chores with the help of machine learning.
Podcast: Marketers Still Aren’t Spending As Much In Apps As They Should Be
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and… Continue reading »
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Facebook’s Critics Demand Changes Ahead of the Election
After a summer of extra attention on how social media platforms handle moderating content, Facebook revealed new details about how it will operate its oversight board as criticism continues to pour in. The board is expected to begin hearing cases of whether the company should reverse decisions to remove organic posts in “mid-to-late October” and…
Ferris Bueller’s Car Theft Attempt Is Thwarted in This New LiftMaster Spot
Back in the 1980s, when Ferris Bueller played hooky from a day of high school and proceeded to steal Cameron Frye’s dad’s prized Ferrari, the idea of “smart” homes, phones and garages might’ve sounded a little far fetched. In a new ad for LiftMaster starring Alan Ruck, who played the role of Cameron Frye in…
American, United and JetBlue Roll Out Rapid Covid-19 Testing to Put Travelers at Ease
First it was the cleaning partnerships. Then it was eliminating change fees. Now airlines, always jockeying to be first out of the gate with fresh innovation, are rolling out rapid Covid-19 tests to get travelers back in the air. United, JetBlue and American Airlines have each announced new testing programs within the last week, aiming…
Can You Hear These KFC Ads by Just Looking at Them?
KFC wants consumers to begin associating the reverberating bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy) chicken. How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits…
Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary
The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are…