Month: September 2020

Three of the biggest platforms responsible for the spread of disinformation and divisive content online — Facebook, YouTube and Twitter — have taken an important step toward a new self-regulatory
process negotiated by the WFA. The platforms have each agreed to adopt a common set of definitions for hate speech and other harmful content and said they will collaborate on the development of
industry monitoring and reporting efforts.

After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will rebound by double digits next year and in 2022.

A new drama series coming to Amazon Prime this week touches on important contemporary topics that are top-of-mind for everybody right now.

Pinterest took the wraps off several updates for creators Wednesday, highlighted by the rollout of Story Pins in beta and joined by a new creator profile and analytics tools. The platform began early testing of its second rendition of Story Pins with some creators in the U.S. in June. Story Pins enable creators to tell…

Day Two of the ARF’s virtual AudienceXScience Conference highlighted an investment banker’s view of the future of the media and entertainment worlds post-COVID, stressed the value of high “gender
equality measure” (GEM) in ads for incremental sales lift, provided insights on mobile advertising effectiveness, and, offered “attention” (noticed) as a possible common cross-media currency metric
for consideration by the WFA in tits proposed technical measurement design draft just released.

Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on Generation Z insights and cross-generational views on key topics. The streaming service teamed up with research agencies B3 Intelligence, Culture Co-op and Lucid to analyze Gen Z and millennials in the fall and winter of…

Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits. The launch leverages recently formed relationships between the enterprise software giant and location and payments outfits PlaceIQ and Visa to aide companies from the CPG, retail and restaurant…

For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we…

The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker’s banner, only reinforces the connection. In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the…