AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company.
Google Prioritizes Local Businesses With New Ad Tools
Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: The biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the… Continue reading »
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Google Makes a Play for Local Ad Dollars With Pandemic-Related Products
Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant’s own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google’s properties. Retailers will…
RBG’s Impact on Marketing; Black Is the Future: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ruth Bader Ginsburg Inspired Marketing’s Changemakers Many people were…
Black Is the Answer. Black Is the Future.
I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, “You’d make a great copywriter.” Maybe you couldn’t imagine my disbelief back then. I was a rebounding college flunk out starting over at…
Why Companies Should Broaden Their Cultural Perspective
As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because…
What Does Black Visibility Really Look Like?
Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the…
Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media
To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn’t always love you back. But it’s our highs and our lows that put the sauce on everything we touch. One does not exist without the other. This is exactly what advertising…
Intention Meets Opportunity: How Black Talent Builds Community
I’m not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was always rooted in Blackness. Black faces, Black ideas, Black problems, Black solutions. I thrived in that incubator for years, giving and taking from “the culture” we…
What Can Advertisers Expect This COVID Christmas?
It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their… Continue reading »
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