Month: September 2020

The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts. GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and…

Reducing the cost of electric vehicles is all about a cheaper battery. Tesla outlined a plan that includes making more of the components itself.

Musk made some big promises at Tesla’s highly anticipated Battery Day. But a prototype never made an appearance, and it was unclear what Tesla had actually achieved.

To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.” Bonterra Organic Vineyards takes direct aim at this ripe-for-parody practice in a long-form ad, with characters sipping, swishing and raving about the…

More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than 100,000 hours of programming over five days, hearing from some of the leading voices in marketing today. We wanted to share six must-see presentations in their entirety, from…

At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer–which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become…