In an ode to individuality, men’s care brand Harry’s has debuted the biggest ad campaign in its history. A series of 15- and 30-second spots appearing on TV, digital and streaming platforms shows men being themselves–whether that means walking around a park carrying a well-coiffed standard poodle or sitting into a truck bed reimagined as…
Dunkin’ Is Taking Over National Coffee Day, Offering Free Brews All Day
Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase–except Nitro cold brew and cold brew–at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the mobile…
SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment
Key Insight: Spadaccini’s exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly’s exits last month. Chris Spadaccini, the chief marketing officer of WarnerMedia Entertainment who had been with the company for more than two decades, is leaving the company, marking the latest high-profile executive departure at the division. Spadaccini, who was elevated…
Walmart Is Offering Home Covid-19 Testing Kits by Drone
U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest Diagnostics and drone services provider DroneUp. In a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in North Las Vegas,…
With the Help of Former Stars, FanDuel’s NFL Campaign Makes Betting Look Easy
Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL’s arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have…
You Can’t Vote If You’re Not Registered, Austin Agency Reminds Texans
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down…
Jeff Bezos Gives a Sneak Peek Into the First of Many Tuition-Free Preschools
The first free preschool funded by Amazon founder Jeff Bezos’ $2 billion Bezos Day One Fund will open on Oct. 19 in Des Moines, Wash., which is about 16 miles south of Amazon’s headquarters in Seattle. Bezos announced the opening date with a classroom photo on Instagram. Known as the Bezos Academy, he said it…
Email Automation Is a Major Ecommerce Revenue Booster
Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t. Marketing automation platform Omnisend’s report on email, SMS and push messaging performance for Q2 2020 found that automated messages…
Campbell Ewald Hires Pair of CCOs
Campbell Ewald welcomed a pair of new creative leaders, ushering in a new creative phase following the agency’s rebranding last year. The agency hired Silmo Bonomi and Clarence Bradley as co-CCOs. In the roles, Bonomi and Bradley will be tasked with overseeing creative and production across Campbell Ewald’s Detroit, Los Angeles and New York offices….