Month: September 2020

A brand is made up of countless different pieces–including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound. The aural signature of a brand has the power to invoke strong feelings–positive or negative–in consumers. But according to a new study by sonic branding studio Man…

Walmart, the world’s largest retailer, is embarking on a renovation of its stores. The new store experience will be built around the retailer’s mobile app and inspired by the design of airport terminals to create a digitally enabled shopping environment, said Alvis Washington, the company’s vp of marketing, store design, innovation and experience. It’s part…

Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…

Zebra IQ’s annual State of Gen Z report covers all things Gen Z that marketers need to know, from platforms and influencers to fashion and sports, and everything in between. On the newest episode of our Gen ZEOs podcast, I’m joined by Zebra IQ co-founder and CEO Tiffany Zhong to discuss the findings included in…

Twitter is extending its test of voice tweets to more of its iOS users, as well as continuing its work to make transcription of those voice tweets more accessible to everyone. The social network began testing voice tweets with a limited group of iOS users in June, accessible for consumption by all users, whether they…

Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, with CNN making the biggest
gains and Fox News Channel remaining a top viewing network. Nielsen results were measured for live program-plus-same day time-shifted viewing.

UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and offers tailored to time of day
and location, pre-set or dynamically controlled down to the individual screen level. It also provides analytics for ROI reporting.

As far as campaign managers go, the President’s defy his assertion that he hires “only the best people.” Optics aside, there seems to be a pattern here.

An analysis of 665,000 U.S.-based news stories covering the COVID-19 pandemic finds that the sentiment toward the pandemic has become increasingly neutral, even as the number of deaths among U.S.
citizens continues to grow. The finding, part of a tracking study conducted by Import.io, suggests Americans are growing inured, if not apathetic, to one of the greatest peace-time losses of life in
U.S. history.

An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains are occurring among the biggest companies. The
analysis, published by Allocadia, is based on spending data from 50 of its customers, and shows that the very biggest — companies $5 billion on greater — saw the steepest sequential declines in the
second quarter, when the pandemic hit, but also the biggest gains in the third quarter, when the ad economy began to rebound.