Month: September 2020

TV advertising could lose further share amidst rising digital advertising, due to continued growth of small and medium-sized businesses using digital platforms. Digital advertising will rise by $94
billion through 2023, with TV slipping $5 billion and other media — print, radio, outdoor — collectively losing $14 billion, according to MoffettNathanson Research.

LONDON–In 2019, the world’s first brick-and-mortar Vagina Museum opened in Camden, London with the aim of smashing stigmas, spreading awareness of the gynecological anatomy and health, and giving people the confidence to discuss issues related to vaginas. The project was launched after the founders found out that while there was a penis museum in Iceland…

Key Insights The brand chose unity and connection as its 2020 theme even before the pandemic and Black Lives Matter movement. Whether voting, staying safe during Covid-19 or social justice, Gap’s marketing aimed to empower individuals. For Gap, 2020 is a return to the apparel retailer’s purpose-driven roots, first established by founders Donald and Doris…

Facebook has tapped 13-year growth and analytics vet Alex Schultz as its new CMO, succeeding Antonio Lucio, who stepped down last month. He previously served as vice president of product growth,
analytics and internationalization at Facebook, which he joined in 2007 after running his own U.K.-based digital marketing firm Paperairplanes.co.

Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs. The rideshare company’s original content development arm has launched an ongoing creative campaign that uses Halo by Lyft, the brand’s outdoor advertising platform that brings targeted marketing to LED smart screens on cabs. The brand has kicked…

The Publicis Groupe CEO outlined in broad strokes the company’s plan for returning to offices in a video message to employees Tuesday.

Clients of media social intelligence provider NewsWhip can now more easily incorporate content from Reddit into their stories following an agreement between the two companies that was revealed Wednesday. Journalists and other media can tap a comprehensive monitoring function on NewsWhip Spike to search the 130,000 or so active communities on Reddit and filter out…

Every agency that has bid for new business has heard this more than once: ‘We’ve gone in another direction.’ It elicits an eye roll or smirk because if we put a bet on what the message was going to contain after a no response, we would all be rich in client losses. This phrase should…

Disney Parks Chairman Josh D’Amaro said continued uncertainly around the COVID-19 pandemic led to the cuts, and placed blame on the state of California for its “unwillingness to lift restrictions that
would allow Disneyland to reopen.”

This fall’s election season gets a “Black-ish” spin this weekend as ABC packages two back-to-back episodes of the sitcom as a two-part “Election Special.”