Month: September 2020

As many search for inspiration and new jobs amid the pandemic, VMYLY&R’s new creative director Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity and how one needs to find a tribe at work. Hear even more from Geer this Friday, Sept….

Harley-Davidson just relaunched ‘The Enthusiast’ magazine in print and digital form. The magazine began in 1916.

Facebook recently launched Facebook Campus, a new section within the Facebook mobile application that’s only available to users with a valid college email address. If you want to join Facebook Campus, our guide will show you how. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three horizontal lines…

The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans. The Milwaukee Bucks, who…

One positive byproduct of the global ad recession — for the demand-side — is that media advertising cost inflation has moderated. “Global media inflation is expected to hold at +3.3% for 2020,”
according to an analysis released this morning by ad industry marketing consultancy R3. The analysis projects 2020 U.S. media inflation will come in at +2.7%, half a point lower than the global
average.

Whether it’s for a van or a graphic artist, the gig economy isn’t a long-term connection between client and provider.

More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM’s Business Intelligence team. “Global advertising is improving,” GroupM Business Intelligence
Global President Brian Wieser writes in an update published on Saturday, adding that ad spending is “even going positive in some markets.”

“Without immediate engagement in a cross-industry dialogue, we believe the proposed changes could have a negative impact on both consumers and businesses,” ad industry groups say in an open letter to
Apple

Facebook added two more weapons to its arsenal of brand safety controls for its in-stream ads . The social network said in a blog post Monday that over 1.25 billion people visit Facebook Watch on a monthly basis. Its new topic exclusion tool, powered by machine learning technology, will enable in-stream advertisers to choose content-level…