The guide lays out how addressable works, including terminology/definitions, and includes a step-by-step technical launch guide for programmers and distributors, as well as buyers’ and sellers’
guides.
guides.
This Gorgeous Ad Takes You Into the Brilliant Mind of the World’s First Black Chess Grandmaster
Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster–a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand’s wider “What’s Your Wild Rabbit?” campaign,…
After 18 Years at One Agency, Global Creative Icon Eva Santos Is Planning Her Next Step
Advertising isn’t a field known for its longevity and loyalty, with top talent and their agencies often parting ways every few years. But for nearly two decades, Eva Santos has been a fixture at Proximity, the global network owned by Omnicom. In that time, Santos has risen to be not only one Spain’s top women…
White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
The Committee on Foreign Investment in the United States will review Oracle’s potential TikTok purchase this week and present President Trump with an opinion, U.S. Treasury Secretary Steven Mnuchin
told CNBC on Monday.
told CNBC on Monday.
ViacomCBS Poised To Sell CNET To Red Ventures: Report
The approximately $500 million deal could be announced today, unless talks fall apart, reports “WSJ.”
Jude Law Is Stranded On An Island Of Lost Souls On HBO
Creepy things are happening just beneath the surface on an isolated British isle in “The Third Day.”
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company,… Continue reading »
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We No Longer Have the Marketing Playbook We Used to Know
The playbook for brand building has undergone a metamorphosis. And to call it a playbook limits its true purpose of enabling brand custodians to evolve the brand to fit purposefully into the world of its consumers even as their values shift. Perhaps the word compass is more fitting. A decade ago, most CPG marketers followed…
Podcast: Loss Of Events Has Been Brutal For B2B Marketers
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely… Continue reading »
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Why Oracle’s TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
If the reports are true, it seems fitting that TikTok’s destiny in the U.S. will be determined by a company called Oracle, because, well, they are known for channeling prophecies that can sometimes be
ambiguous or unclear. So too, seems the news that one of the world’s biggest tech players, Oracle, has “won” the bidding to become TikTok’s American-based white knight. But what that means, isn’t
exactly clear other than the fact that it seems to stave off the President’s executive order dictating that no U.S. businesses can do business with the Chinese-based company after Saturday.
ambiguous or unclear. So too, seems the news that one of the world’s biggest tech players, Oracle, has “won” the bidding to become TikTok’s American-based white knight. But what that means, isn’t
exactly clear other than the fact that it seems to stave off the President’s executive order dictating that no U.S. businesses can do business with the Chinese-based company after Saturday.