Month: September 2020

R/GA is once again reimagining its business. The agency is undergoing a “foundational” change with a new focus for the coming decade as it parts with a trio of important leaders and enters a new era. Global chief innovation officer Saneel Radia, global head of brand Mike Rigby and vice chairman, global chief strategy officer…

Consumer economic confidence has hit a COVID-19 pandemic low, according to the eighth and final wave of pandemic-related tracking conducted by Kantar. Nearly three-quarters (73%) of respondents say
they have either felt the impact or expect to be impacted soon by the economic effects of the pandemic, according to Kantar’s COVID-19 Barometer.

The incumbent on the account is Carat, part of Dentsu Aegis Network. The agency declined to comment but is expected to defend the assignment, which it initially won in 2011.

For only the second time in its publishing history, Time magazine has used a black border on its cover for this week’s edition featuring a typographic treatment commemorating the nearly 200,000
Americans who have died from the COVID-19 pandemic, so far. Symbolically, the only other time was 19 years ago when Time published its Sept. 11, 2001 issue showing the Twin Towers before they fell.

Less than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared to around half of people in top income brackets of $188,000 or more. That was the finding of a new survey from marketing personalization platform Formation.ai, which asked some 2,000…

Key Insight: Grey Goose wanted to give people a reason to talk about the event–and the brand–on social media, even if they weren’t there in person. No fans in the stands at this year’s U.S. Open has implications for nearly every aspect of this year’s event, particularly for its corporate partners. Brands like Ralph Lauren…

A day after Nielsen confirmed it is shutting down its place-based video measurement service, Geopath announced it has boosted its measured place-based screen inventory by 50% over the past year, and
that it will add “160,000 more place-based spots in the coming months.”

Another report is out questioning the safety of Amazon products, which has prompted the typically tight-lipped ecommerce platform to fire back with a blog post highlighting its efforts to “ensure our products are safe.” This time, the investigation comes from CNN, which found at least 1,500 reviews for more than 70 Amazon-branded products include comments…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and… Continue reading »

The post Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier appeared first on AdExchanger.

Covid-19 has had an enormous impact on mental health. For many, the loneliness that’s come with quarantine and working from home has been especially difficult to deal with. This loneliness is examined in a captivating film released this week. Clocking in at nearly five minutes, the film is narrated by Sarah Jessica Parker and features…