Month: September 2020

TikTok recently debuted a new feature called Stitch, which allows users to clip a portion from another user’s video and use at the beginning of their own video. Our guide will show you how to Stitch someone’s video in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step…

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from Pew Research Center saying they are an effective tool for raising awareness and creating sustained movements, but also calling them a distraction and believing that they lull people into thinking they are making a…

Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far less visible
attack on America using another one of our homegrown industries against us: targeted advertising. Unlike Sept. 11, 2001, the attack didn’t end in one day. It’s been going on for at least five years
and if anything, it’s getting worse as hostile foreign actors — principally Russia — develop new and increasingly sophisticated means of using our own data and targeted advertising platforms against
us.

#TikTokFashionMonth is in full swing, with a host of hashtags, livestreams and new creative effects, culminating with the TikTok Runway Odyssey Oct. 8. The video-creation platform already presented a men’s runway with Louis Vuitton, a session on fashion essentials with Wisdom Kaye and an Yves Saint Laurent runway. Get the Look with Ariam is set…

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re
noticing interest in “brand building strategy” and “customer communications” on the rise among brands. After several months of responding to the pandemic, both topics indicate that companies and
leaders are ready to reset for growth beyond coronavirus.

Political races add to TV coffers — but this year might not set the world on fire.

Plus: Kevin Systrom’s app inspiration, the characteristics of successful CEOs, and Colorado’s disconcerting forecast.

Signaling a strong return for the NFL season, NBC Sports says Thursday night’s “NFL Kickoff” game had “double digit” percentage gains in overall ad revenues for the season’s first game vs. the year
before. NBC says the average cost per 30-second commercial is “near $900,000,” with all in-game inventory sold out.

With more conflicts with Trump likely under expanded rules, Twitter will label or remove a broader range of false or misleading tweets designed to suppress voting and participation in other “civic
processes,” including the U.S. Census.

TV’s biggest attraction comes back in earnest this weekend surrounded by questions.