Month: September 2020

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app. The game, called Baby Laser Tag, is based on the plot of the series’ second season, the first episodes of which debuted on…

Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips. Relationship status: advertisement official. The aptly titled painting, “Love Conquers All,” was commissioned by Burger King and…

Twitter detailed updates to its civic integrity policy with the upcoming U.S. presidential election in mind. The social network said in a blog post that its existing policy covers the most directly harmful types of content: information or false claims on how to participate in civic processes; content with the potential to intimidate or suppress…

In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least. Facebook had planned to stop gathering the IDFA for iOS 14 devices across its own apps and via third-party apps through the Audience Network. But “given Apple’s delayed implementation… Continue reading »

The post Facebook Will Continue Collecting The IDFA Following Apple’s Delay Announcement appeared first on AdExchanger.

The media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a note stating that Apple’s impending rollout will cause it…

Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
pandemic.

The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group (DWIG), that will help W3C groups… Continue reading »

The post A Potential New Crew Could Bring A More Diverse POV To The W3C appeared first on AdExchanger.

The structure of the World Wide Web Consortium can be confusing, since thousands of technologists across hundreds of companies participate in hundreds of groups, all with very specific purposes and remits. There are four broad types of groups that exist within the W3C – interest groups, business groups, community groups and working groups – each of… Continue reading »

The post Here’s Your Cheat Sheet On The Difference Between W3C Working Groups appeared first on AdExchanger.

The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same… Continue reading »

The post The Big Story: The More Things Change … appeared first on AdExchanger.

Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21. Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the brand’s strategic expansion into…